Psychology used in cereal box retailing
In a study of 65 cereals in 10 different grocery stores, Cornell researchers found that cereals marketed to kids are placed half as high on supermarket shelves as adult cereals – the average height for children’s cereal boxes is 23 inches verses 48 inches for adult cereal.
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Psychology used in cereal box retailing
April 4, 2014 · by · in Nutritional News · Tags: adult-cereals, average, cereal-boxes, cereals-marketed, cornell, different-grocery, half-as-high, inches-verses, nutritional counseling, on call diets, oncalldietitian.com, placed-half, psychology / psychiatry, shelves-as-adult, the-average
